It gives us immense pleasure to present the first Edition of Commerce II Text book for F.Y.B.Com. (Semester – II) as per the new syllabus prescribed by the University of Mumbai. We hope that the book will meet the requirements of the students and teachers’ community.
Contents –
Module I
1. Introduction to Services
2. Services : Marketing Mix and Strategies
Module II
3. Introduction to RetailingING
4. Retail Scenario in India
Module III
5. Recent Trends in Service Sector Part – I
6. Recent Trends
