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Innovation and R&D Management – Concept and Cases

1,195.00

SKU: 75295c81e373 Category:

Organisations today are facing challenges because of technology intensive and hypercompetitive global business environment in the country. Research and Development (R & D) is one of the core function of all organisations intending to keep its competitors at bay and protect its market turf through its competitive advantage. The current title “INNOVATION AND R & D MANAGEMENT — CONCEPT AND CASES” tries to address issues from understanding the subject’s concepts to practical applications.

The authors have taken the task of presenting the subject matter in clear, concise and comprehensive manner and attempted to explain the concepts using the cases or caselets. The book is grouped in four parts. First part containing three units (Units I, II, III) deals with concept and issues in Research and Development. The second part containing two units (Units IV and V) deals with innovation. The difference between Research and Development and innovation is attempted to be explained in simple and easy terms for the readers to understand. The third part (Unit VI) deals with the current practices of Research and Development and Innovation adopted by various nations. Since India is not lagging in Research and Development and Innovation efforts, we have included only the Indian cases in the book. The last part, Unit VII, contains the Indian cases of Research and Development and innovation. In all, about thirteen cases have been discussed. The cases cover various domains just to name a few such as engineering, manufacturing, co-operative sector, telecom sector and farming sector. One of the cases deals with the way ahead in the areas of Research and Development and Innovation.

The first two parts of the book also meet the specific requirements of Second Year, First Semester MBA students of Osmania University for the subject titled: “Innovation Management”. This is based on the newly introduced CBSE pattern of syllabus as approved by the Board of Studies. The subject is covered in simple language for the students to understand and comprehend. Questions have been incorporated at the end of each unit for testing the understanding of the subject and discussion on the subject.

 

Contents –

Unit 1: Introduction to Management of Research and Development
Unit 2: Managing R & D Projects
tUnit 3: Effective Research and Development Management
Unit 4: Innovation Management
Unit 5: Managing Innovation within Organisation
Unit 6: R & D Management Current Trends
Unit 7: Cases of Indian Innovation
Bibliography

ISBN

Edition

First

Year of publication

2018

Pages

144

Weight

204 (In Grams)

Library Dollar Price

48

Type

Author

Dr. Ch. Chandra Shekar,

Dr. I. Gopinath,

Prof. Surendra Triambak Rao Deshmukh

Publisher

Himalaya pub