Nowadays, different teaching pedagogies are used to impart training and education. Case study method has gained more popularity and is widely accepted in B-Schools and corporate trainings. In this book. we have made an effort to editing 30+ case studies to facilitate both teachers and students of management education.
Editing this book has been a lot of learning for us and we sincerely hope that the reader will get value out of it. We have tried to strike balance in presenting the concepts and applications both, of some of the new ideas.
Generally, most of the cases are developed with the help of data collected from interviews of officials and various sources like websites of respective companies, newspaper articles, academic journals, etc. Since case studies are widely used in management education, we hope that this new title will make a valuable contribution to widen the use of the case study method.
Contents –
1. Introduction to Case Method – Dr. Srinivasan R. Iyengar
2. Writing Teaching Notes – Dr. Sarika Mahajan
3. Hotstar Acquisition by Disney- Star in Galaxy Adding to Milky Way – Dr. Sadhana Kapote, Dr. R.K. Srivastava & Dr. Prashant Salwan
4. FedEx an Airline Giant- Internationalization Journey and Way Forward – Sagar S. Vasan, Dr. Chandrahauns R. Chavan & Dr. Prashant Salwan
5. Bigger than the Brand – Dr.Suvrashis Sarkar & Dr.Kavita Laghate
6. Yes Bank Ltd: What Went Wrong? – Dr. M.S. Devi & Dr.Sarika Mahajan
7. Will the Phoenix Rise Once Again BookMyShow Case? – Dr. Ashish Ambasta, Sahil Tayal & Dr. Prashant Salwan
8. GlobalGyan: Dilemma of Strategic Choices – CA Vinay Gudi & Dr. Ranjan Chaudhuri
9. Renaul KWID – Fractal Innovation – Dr. Ashutosh Gadekar & Dr. Srinivasan R. Iyengar
10. The Zoya Sparkle – Alka Purohit, Dr. Anil Pande & Dr. Ranjan Chaudhuri
11. B2B on Blockchain or Not? – Atul Arvind Patankar, Chandrahauns R. Chavan & Prof. Prashant Salwan
12. Innovalus Technologies – Reinventing Strategic Talent Acquisition – Dr. V. Selva Lakshmi, Dr. Durdana Ovais & Dr. R. Srinivasan
13. Transforming – Last Mile Digital Delivery – Dr. Roopali Srivastava & Dr. Ranjan Chaudhuri
14. Food on the Go – FoGo – Reema Shah & Dr. Kavita Laghate
15. M-Indicator – Surbhi Rathod & Dr. Kavita Laghate
16. Downfall of GMIPL – Ashish Bist & Dr. Ranjan Choudhury
17. v-shesh – Opportunity to Ambition – Kavita Mishra Pandey & Dr. Kavita Laghate
18. Taboo to Wellness: Toy or Treatment? – Vivek Sharma, Monika Chandel & Dr. R. Srinivasan
19. Yewale Amruttulya Tea – Dr. Swati Kulkarni & Dr. R. Srinivasan
20. Paani Foundation: A Case of Celebrity’s Social Endorsement – Dr. Pavan C. Patil & Dr. Kavita Laghate
21. Register the Growth – Anulom Way! – Ajit Navare & Dr. Prashant Salwan
22. Kalinga Institute of Social Science – A Sustainable Social Entrepreneurship Model – Dr. Sonali Senapati & Dr. Sarika Mahajan
23. Dilemma of a Young Manager! – Dr. Shajratul Dur Khan & Dr. Sarika Mahajan
24. How Jio Disrupted the Telecom Market? – Rishika Bhojwani & Dr. Ranjan Chowdhuri
25. Vegan Diet – Is it a Game Changer? – Swapnil Shah & Dr. R. Srinivasan
26. Punjab National Bank and Nirav Modi: Scammers of the Decade – Dr. Sarika Mahajan
27. Efficient Human Power – Road to Success – Savita Tilak & Dr. Kavita Laghate
28. LVMH: The Road Ahead… – Dr. Sandeep Bhanot, Dr. R.K. Srivastava & Dr. Srinivasan R. Iyengar
29. Srikem Laboratories – Ready for the Big League: A Case Study – Dr. Venkatesh Katgeri & Dr. R. Srinivasan
30. Spice it Up My Way – Emperor Akbar – Venkatesh Iyengar & Dr. Kavita Laghate
31. Biryani by Kilo: Aromas in the Clouds – Meera Tenguria & Dr. Srinivasan R. Iyengar
32. Customer Relationship Management (CRM): Examining Critical Success Factors – Lawrence Fernandes, Shwet Kumar Pandey & Dr. Srinivasan. R. Iyengar
33. Breaking Traditional Walls through Modern Tools: A Case Study on Sukhibhava Foundation – Dr. Prachi Beriwala & Dr. Sarika Mahajan
34. Spend Analytics, Supplier Segmentation and Process Automation – C.G. Prakash & Dr. Kavita Laghate
35. Resourceful but Not Resourced: Solar Entrepreneur – Sachin Rele, Dr. Chandrahauns R. Chavan & Dr. Prashant Salwan
