The transformation of conception into write-up brings forth a book. Writing a book is an art which manifests your wisdom, perception, knowledge, intellect and maturity judged by reader in colleges / universities and in the community. It promots writer’s proficiency to pose worth while questions and fosters ability to explain complex notions to readers. It refines ideas looks forward to readers needs and permits evaluation of the adequacy of arguments put forth. Writing equips the writer with communication skills. A book is thus a mode of Communication between the author and readers.
Contents –
Part – I
1. Introduction
2. Cardinal Utility Analysis
3. Ordinal Utility Analysis
4. Consumer’s Optimum
Part – II
1. The Income Effect
2. The Substitution Effect
3. The Price Effect
4. Duality In Consumer Demand Theory
5. Derivation of Demand Curve
Part – III
1. The Cobb-Douglas Utility Functions
2. The Constant Elasticity of Substitution Utility Function
3. Theory of Demand
4. Elasticity of Demand
5. Contemporary Theory of Demand
