It gives me tremendous delight and pleasure to present before you, this very first edition of Effective Communication Skills – II to all the teachers and learners of First Year BAMMC. In this edition of the book, the subject matter and topics are logically segregated and organized through a range of chapters. The main objectives of this subject as per the University of Mumbai guidelines are to primarily make the students aware of use of language in media and organization, to equip or enhance students with structural and analytical reading, writing and thinking skills and to introduce key concepts of communications.
The BAMMC syllabus came in to effect from May 2019. This syllabus in dissected into four major modules. This book aims at discussing all the topics in a simple and understandable manner. Feasible questions are given at the end of each chapter along with activities and exercises.
Contents –
1. Report Writing
2. Organizational Writing
3. Curating Publicity Materials
4. Acquiring Editing Skills
5. Paraphrasing and Summarizing
6. Interpretation of Data