We have great pleasure in presenting the first edition “Sales Promotion and Practice” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Sales Promotion and Practice. We have tried to make the book very useful for the students. This title “Sales Promotion and Practice” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
1. Introduction to Sales Promotion
2. Sales Promotion and Product Life Cycle
3. Strategies and Promotion Campaign
4. Salesmanship and Sales Operations
5. Sales force Management and Designing
Solved Model Question Papers
Last Minute Revision (LMR)
