It gives me great pleasure to present this book on Business and Financial Journalism to the students of Bachelor of Mass Media (BMM). This book is written as per the Revised Syllabus of Mumbai University for T.Y. BAMMC, Semester V.
Business journalism helps in tracking, recording, analysing and interpreting the economic, business, and financial activities and changes that take place in the societies. Hence, the need emerged to write this book for media students, freshers as well as professionals in this field. The various aspects and elements of Business and Financial Journalism has been covered in the book.
Contents –
Business and Financial Journalist
1. Introduction
Reporting of Major Indian Scams
2. Financial Journalism and Major Indian Scams
Beats
3. Beats and Audiences in Business and Financial Journalism in India
4. Financial Markets and Institutions
Globalisation
5. Global Trade and Finance
Bibliography
