In past, was concept of marketing is restricted with only 4Ps, i.e., Product, Promotion, Price and Place. Conventional Marketing Technique typically thrown light on identifying the right audience segment, understanding their perception and providing the proper motivation to get them buy a product or service.
But marketing in the recent time is differing than past. In present time, everything is changing day by day. So, to survive in this flux situation is the prime requirement for the marketers not due to only change in technology but markets and customers are changing their habits, preferences, expectations and behaviour faster than before. Thus, marketing manager has to rethink regarding the new way of marketing.
As in the world the social media has marked their impression, marketing manager has to think about it. While digital technologies and social media give us incredible new stages to reach collaborate with billions of people very fast and easily. Not only digital marketing but with that marketing manager focus on green marketing, B2B marketing, mobile marketing and many more ways to available to prolong the business. It is the need of hour for the marketing manager to understand consumers and fulfil their need as per the requirement of consumers. At present days, consumers expect more so this thing. Also marketing manager should know and provide consumer surplus to them so they will be delighted.
The publication of selected papers in this edited book will be benefit the academician, researchers, practitioners and students. This would help them to identify topics and go through the papers of their interest. This book covers topics like Digital Marketing, Customer Satisfaction, E-commerce, Digital Addiction, E-content Marketing, Data Warehousing, Integrated Agriculture Marketing, Customer Awareness, Modern Tool of Promotions, Multi-view Virtuality Display and many more. This book also assists the marketing managers to know present trends in marketing.
Contents –
1. A Study on Customer Satisfaction towards Flipkart in Bardoli Region
– Ms. Manisha Surti, Ms. Radhika Desai and Prof. (Dr.) Vinod B. Patel
2. Beacon – A New Technology for Digital Marketing in Retail
– Priyanka Patel, Siddhi Desai and Bhavik Desai
3. Strategies for the Adoption of e-Commerce
– José G. Vargas-Hernández and Jair Mu López
4. Dashboard Building Making Matrix Matter for Management Institutes
– Dr. Hemlata Agarwal
5. Digital Addiction – An Epidemic of Digital World – An Article on Digital Addiction among Generation
– Mr. Pratiksinh S. Vaghela
6. E-Content Marketing Development Strategy and Traditional Marketing Strategy Analysis
– Shyam R. Sihare
7. Growth and Challenges of Indian Life Insurance Industry
– Mr. Paresh Dave
8. In Game Advertising: Modern Tool of Promotions
– Mr. Harshesh Patel
9. Role of Digital Information Technology in Enabling Human Resource to Boost Strategic Partner in Business
– Prof. Dhara Patel and Prof. Parmita Maheta
10. Marketing Information Systems in Agriculture: Bridging the Information Gap between Farmer and Market
– Ruchira Shukla, Swati Sharma, Jigar Patel and Kosha Mehta
11. Multi-view Virtuality Display
– Deepak Jha, Hiren Patel and Siddharth Pandey
12. Data Warehousing [Technological and Business Framework]
– Prof. (Dr.) Rajeshkumar P. Patel
13. National Agricultural Market: An e-Platform for Integration of Agricultural Markets
– Swati Sharma, Ruchira Shukla, Kosha Mehta and Jigar Patel
14. Review Paper on “Consumer to Consumer e-Commerce”
– Archana Desai
15. Financial Performance of the Co-operative Bank of Rajkot
– Prof. Kishor G. Chapatawala
16. The Digital Acceleration: Consumer Behaviour in the Digital Age
– Hardik V. Solanki and Dharmeshkumar B. Gajjar 17. Review Paper on “Digital Industrial Marketing”
– Vaishali Patel
18. A Study of New High-tech Revolutions in Digital Marketing and its Awareness and Usage Level in Organization in Surat City
– Himanshu Goti
19. ‘Customers’ Awareness Regarding Permission Marketing: A Study of Surat City
– Yashvi B. Desai and Dr. Ashish K. Desai
