The objective of this book is to acquaint the students of International Business to Export Marketing. The content deals with the concepts of product planning, packaging and labelling, market selection and promotion in international business. The book also covers legal dimensions of export contracts that an exporter should know before venturing into cross-border trade. The tone and explanation of the text is deliberately kept simple and lucid so as to be clear to the reader. The book will be helpful to any one who would like to explore opportunities in export marketing.
Contents –
1. Export Marketing
2. Selection of Export Products
3. Export Market
4. Promotion Abroad
5. Legal Dimensions and Export Contract