This book is written as per the syllabus of BMS course of Mumbai University. The objective of this book is to meet the academic requirements of undergraduate students of management studies. This book provides conceptual clarity of the subject of strategic management. While writing the book, Indian context is kept in mind and adequate examples are chosen from the Indian industry. This book is written in simple and lucid style to make the subject easily understandable. While objective of each chapter is given at the beginning of the chapter, model question are made available at the end of the chapter for self study preparing for examination. Reference are also provided to enable the students to refer the original works. I hope that the book will meet the expectation of both teachers and students of strategic management.
| Book Content of Strategic Management | |
| 1. Introduction to Strategic Management 2. Overview of Strategic Management Process 3. Vision, Mission and Goal 4. Analysing Internal and External Environment (SWOT) 5. Strategy Formulation 6. Analysis and Choosing the Right Strategy 7. Implementation of Strategy to Functional Areas 8. Strategy Evaluation and Control |
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