Great pleasure to present the New edition (as per Revised Syllabus) of the text book on “Rural Marketing” to the students of Bachelor of Management Studies. The book contains field photographs, corporate examples and information on recent developments in rural marketing. Case studies have been included to enable the students to learn the application of the principles of rural marketing.
Contents –
Unit 1
1. Nature and Scope of Rural Marketing
2. Rural Development
3. Exploring the Growing Rural Market
Unit 2
4. Rural Marketing Environment
5. Rural Consumer Behaviour
Unit 3
6. Rural Marketing Mix
7. Product and Pricing
8. Rural Market Segmentation, Trageting and Positioning
Unit 4
9. Distribution in Rural Market
10. Rural Promotion
11. Rural Specific Promotion Media and Methods
Field Visit / Case Studies
12. Understanding the Rural Market – A Practical Approach
Case Studies
