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Customer Relationship Management (Sem 6, BCom, NEP)

260.00

SKU: SRG0071 Category:

We have great pleasure in presenting First edition “Customer Relationship Management” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Customer Relationship Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1. Evolution of Customer Relationship
2. CRM Concepts
3. Planning for CRM
4. CRM and Marketing Strategy
5. CRM Planning and Implementation

ISBN

Edition

Year of Publishing

2024

Pages

Type

Student Dollar Price

10

Author

Chetana M.R.,

Sneha R.,

Tamil Selvan V.

Publisher

Vision Book House