It gives us immense pleasure to present the First Edition of Entertainment and Media Marketing to the teachers and students of Bachelor of Arts in Multimedia and Mass Communication (BAMMC) Semester – VI Advertising, University of Mumbai. The book has been written as per the syllabus prescribed by the University with effect from the academic year 2021-2022.
In contemporary times, entertainment has gained a huge prominence among the public. Not just as an entertainment tool but also as a media platform popular among the public in making their purchase decisions. We have been enjoying the content presented to us in the form of Films, Sports, Serials, Series, etc. as an entertainment tool. The topics included in this subject will help students to develop a critical view towards these entertainment tools as marketing mediums and will also learn the effective and creative ways of placing and promoting brands, products, or services.
Contents –
1. Introduction to Marketing
2. Latest Entertainment Marketing Strategies
3. Overview of Indian Media Industry
4. Marketing in Television Industry
5. Niche Marketing
6. Marketing in Film Industry
7. Marketing in Online and Social Media
8. Marketing in the Radio Industry
References