Managerial Economics is essentially the applied economic science pertaining to business decision-making. A working knowledge of economic tools of analysis is very useful to a modern businessman in his decision-making process.
It is thus a welcome trend, in recent years, in the Indian Universities to introduce a course in Managerial Economics in the syllabi of the curricula of Commerce Faculties at Undergraduate Level.
The Government of Telangana, is making big strides in bringing quality change in the education sector in order to achieve greater employability to the younger generations. In this direction one step is reforms in the higher education system. The present book “Managerial Economics” is lucidly written, without compromising the standard designed in treatment of the subject, to cater to the needs of the student community.
Encouraged by the overwhelming response to our earlier publications on “Business Economics”, across the country which ran into several editions, we are now presenting a thoroughly prepared new volume entitled “Managerial Economics” as per the syllabus prescribed. It is primarily meant to serve as a standard, comprehensive and complete textbook for the latest Commerce and Management Programmes prescribed for all Osmania Universities. The book provides a thorough treatment of all the topics to be covered in the syllabus, giving them a logical flow with a lucid explanation of the subject-matter in an integrated manner with numerical, graphical and practical illustrations.
Contents –
Unit 1: Introduction to Managerial Economics
Unit 2: Demand, Supply and Consumer Behaviour (Basics)
Unit 3: Utility Theory and Consumer Equilibrium
Unit 4A: Production and Cost
Unit 4B: Market Structures
Unit 5: Macroeconomic Analysis for Managers
