Entrepreneurship Development and Business Management is a comprehensive and student-centric text that offers a clear understanding of entrepreneurship and its practical application in today’s dynamic business environment. Designed to bridge the gap between theory and practice, the book provides a structured and accessible approach to entrepreneurial and managerial concepts.
Covering the complete spectrum of entrepreneurship, the book explores the fundamentals of entrepreneurial thinking, opportunity identification, entrepreneurship development, and the role of enterprises in economic growth. It further examines key managerial functions such as enterprise planning, project formulation, production and material management, human resource management, financial management, accounting, and marketing strategies. Special emphasis is given to agri-entrepreneurship, institutional support systems, government policies, and infrastructure essential for business development in the Indian context.
Written in a simple and well-organised manner, this book serves as an ideal reference for undergraduate and postgraduate students of commerce, management, agriculture, engineering and entrepreneurship, as well as for aspiring entrepreneurs seeking practical insights to start and manage successful enterprises.
Contents –
Chapter 1 Entrepreneurship
1.1 Entrepreneur
1.2 Urges of an Entrepreneur
1.3 Evolution of Entrepreneurship in India
1.4 New Concept of Entrepreneur
1.5 Objectives of Entrepreneurial Activities
1.6 Types/Classification of Entrepreneurs
1.7 Functions of an Entrepreneur
1.8 Characteristics of an Entrepreneur
1.9 Entrepreneurial Behaviours
1.10 Entrepreneurial Attributes/Competencies
1.11 Entrepreneurial Skills
1.12 Importance of an Entrepreneur
Chapter 2 Entrepreneurship Development
2.1 Entrepreneurship
2.2 Need for Entrepreneurship
2.3 Importance of Entrepreneurship
2.4 Agri-entrepreneurship
2.5 Need and Importance of Agri-entrepreneurship
2.6 Scope of Agri-entrepreneurship in India
2.7 Entrepreneurial Development
2.8 Importance of Entrepreneurship in Economic Development
2.9 Process of Entrepreneurship Development
2.10 Stages in the Entrepreneurial Growth Process
2.11 Factors Affecting Entrepreneurship Development
2.12 Environment Scanning
2.13 Importance of Environmental Scanning
2.14 Components of Environmental Scanning
2.15 Techniques of Environmental Scanning
2.16 Identification of Opportunities
2.17 Feasibility Study
2.18 Identification of Product/Service
2.19 Product Life Cycle
2.20 Factors Influencing Sensing the Opportunities
Chapter 3 Infrastructure and Support System
3.1 Good Policies
3.2 Schemes for Entrepreneurship Development
3.3 Role of Financial Institutions and Other Agencies in Entrepreneurship Development
Chapter 4 Functions of Enterprise
4.1 Planning of an Enterprise
4.2 Selection of the Products/Services
4.3 Selection of Form of Ownership and Registration
4.4 Selection of Site
4.5 Acquisition of Manufacturing Know-how
4.6 Packaging
4.7 Distribution
4.8 Project Identification and Selection
4.9 Project Formulation
4.10 Project Report Preparation
4.11 Enterprise Management
Chapter 5 Production and Materials Management
5.1 Product
5.2 Levels of Products
5.3 Product Mix
5.4 Quality Control
5.5 Cost of Production
5.6 Production Planning and Control
5.7 Materials Management
5.8 Raw Material Costing
5.9 Maintenance Management
5.10 Inventory Management
Chapter 6 Personnel Management
6.1 Manpower Planning
6.2 Labour Turnover
6.3 Wages and Salaries
Chapter 7 Financial Management and Accounting
7.1 Sources of Capital/Finance
7.2 Costing and Pricing
7.3 Long-term Planning and Short-term Planning
7.4 Book-keeping
7.5 Journal
7.6 Ledger
7.7 Subsidiary Books
7.8 Annual Financial Statement
7.9 Taxation
Chapter 8 Marketing Management
8.1 Market
8.2 Marketing Assistance
8.3 Marketing and Market Strategies
8.4 Crisis Management
References
