Business Environment (Sem 3, BBA Bengaluru North Univ)

Mr. H.A. Bhaskar is a service professional working for Karnataka Beverages Corporation Ltd., Bengaluru. He holds B.Sc. degree and MBA in Materials Management from Indian Institute of Materials Management, besides holding PG Diploma in Materials Management from the same Institute. He has over 25 years of experience and has 16 titles to his credit on Commerce and Management subjects.

Dr. Madhu S. is a distinguished academician and industry expert with over 32 years of experience spanning teaching, research, and the corporate sector. A committed and passionate researcher, he has made significant contributions across various domains including Information Technology, Analytics, AIS, MIS, IPR, HRM, Forensic Accounting, Banking, Entrepreneurship, Marketing Management, Research Methodology, SPSS, Advanced Excel, Financial Modelling. He is a prolific author having published more than 100 books, 4 edited volumes, more than 25 e-books, and 13 hardbound titles. His innovations are reflected through 26 granted design patents and 5 published utility patents. He has also authored 30+ research papers in reputed national and international journals. A recognised authority in the academic community, he holds several prestigious positions, Jury member for Karnataka Startup Cell, Government of Karnataka, Keynote Speaker, Resource Person, and Guest Speaker in national and international programs, Mentor for institutions, facilities and scholars across India. He serves as Member of Board of Studies (BoS) and Board of Examiners (BoE), External Examiner, Dissertation Guide, and Question Paper Setter for various postgraduate and doctoral programs in several colleges and universities. He served as an Invited Professor at the Department of Studies & Research in Commerce, Tumkur University, Tumakuru. A well-rounded and accomplished scholar, Dr. Madhu S continues to inspire through his teaching, publications, innovation, and unwavering dedication to academic excellence. Presently, he is working as Professor in Department of MBA, Jyothy Institute of Commerce and Management, Bangalore. Dr. Madhu continues to bridge the gap between academia and industry. His efforts in promoting intellectual property awareness, guiding research, and fostering academic excellence reflect his vision for a knowledge-driven, innovative, and self-reliant India aligned with the goals of Viksit Bharat 2047.

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada. Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".