Aditya P. Tripathi, Ph.D., Academic Co-ordinator, Department of Management Studies, Delhi School of Professional Studies and Research, Delhi, where he taught MBA and PGDM students of Marketing and Retailing. Aditya is M.Com. (Gold Medallist), UGC-JRF, and Ph.D. in Consumer Behaviour. He has published several research papers in different Journals and Magazines of National and International Repute. He is associated with London Metropolitan University, United Kingdom as a Reviewer ICADIWT 2009. Having worked with Apex Institutions like DSPSR, and The Institute of Chartered Accountants of India, Delhi (Board of studies), currently he is working as a faculty member in Shyam Lal College, University of Delhi. He is also a Guest Editor with ceoinsights.com.