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Fundamentals of Retailing

375.00

SKU: 45219b38a666 Category:

The Indian Retail sector is going through a Transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Consumer dynamics in India is also changing and forcing the retailers to formulate their strategies in such a way that it should deliver the exact expected value to the customer. Indian Retailing with the current market size of US $330 billion and having expected grow up to US $637 billion by 2015 have emerged as second largest source of employment after agriculture. Keeping in mind the increasing importance and huge employment opportunities available in Retail sector, almost all B-Schools in India have incorporated `Retailing Management` as a specialization subject in their course curricula at PG level. This book aims at the students of Retailing Management both at MBA level (PGDM) and for certification courses and provides concrete and practical knowledge about the subject in a comprehensive and lucid manner.

 

Book Content of Fundamentals of Retailing
Part-I 1. Nature of Retailing
2. Theories and Models of Retail
Part-II
3. Understanding Customer and Consumer Decision Making Process
4. Retail Strategic Planning and Operation Management
Part-III
5. Merchandise Planning, Retail Communication and HR Practices in Process and Implications
6. CRMR – Customer Relationship Management in Retail
Part-IV
7. Supply Chain Management in Retail
8. Rural Retailing: Serving Rural and Urban People
9. Mall Management: Mall Culture vs. Maul Culture CSR and Retail
10. Emerging Trends in Retailing
11. Research Findings (Research Papers on Relationship)
Cases
Questions and Answers
ISBN

Student Dollar Price

15

Library Dollar Price
Pages

332

Edition

First

Year of publication

2017

Weight

578

Type

Author

Aditya Prakash Tripathi,

Noopur Agrawal

Publisher

Himalaya pub