Dr. J. Tamilselvi is Assistant Professor in Department of Business Administration, Annamalai University. She is heading the project committee that co-ordinates and assists the students in carrying out summer projects in various companies. Her focus areas include Marketing, Consumer Behaviour, Strategic Management and Soft Skill Development. She is a person with a keen interest on students` developmental activities. She has an inclination towards training and research related activities. She was a co-ordinator of National Level Management Meet SVAYAMBAZ of DBA, AU for 3 years and is involved in preparing students for management events. Her doctoral work was on `Information Cue Effects and Price Perceptions on Product Evaluation`.