Dr. T.  Frank Sunil Justus is Chemical Engineer and served as a Senior Engineer (plant in charge) at Tuticorin Alkali Chemicals and Fertilizers Limited. He is presently an Assistant Professor in Department of Business Administration, Annamalai University. His area of specialisation includes story based case writing and corporate training. His focus areas are Strategic Management, Advertising Management, Organisational and Consumer Behaviour. He has a natural quest for things of business interest and the various twists and turns that take place in business arena. A student focused teacher, he was the co-ordinator of AUDBA Quest, National level management meet of DNA, AU for the past seven years and is involved in training of students for man meets. His doctoral work was on `Labour Management in Rubber Plantations of Kanayakumari District`.