Dr. Nishant Vachhani is Head of the MAB and MAM Department, Atmiya Institute of Technology & Science (AITS), Rajkot. He did his Ph.D. in area of E-Marketing from Saurashtra University, M.B.A. in Marketing Management from the Saurashtra University and B.Tech. in Electronics and Communication from S.S. Engineering College, Bhavnagar University. He has authored books on System Analysis and Design, Linux O.S. with Unix, Management II, E-Marketing, and Engineering Economics for Management titles. He has more than 12 years of teaching experience in diverse disciplines of management and engineering. He has published many researcher papers in reputed journals; participated in several seminars, conferences and workshops: state-level, national-level and international; and facilitated Faculty Development Programme (FDP), in collaboration with Gujarat Technological University, Ahmedabad, One day national seminar on Writing Research Paper in collaboration with Gujarat Technological University, Ahmedabad and Short-term Training Programme (STTP) on Advance Research Statistics in collaboration with Saurashtra University, Rajkot. His areas of interest are Statistical Research, Operations Research, Information Systems, Consumer Behaviour, International Marketing and Internet Marketing. He has been awarded as The Best Researcher by Learning Resource Centre (LRC), AITS, Rajkot.