Dr. P. V. Raveendra currently working as professor in Department of Management Studies in M.S. Ramaiah Institute of Technology, Bangalore. He completed B.E. (Mechanical) and M.B.A. with Marketing and Finance specialized. He got his Doctorate from Sri Krishnadevaraya University on "CRM in Financial Services" with special reference to leasing in Bangalore. He published various papers in National and International conferences. He published more than 30 management articles in different journals.