Dr. Pawan Kumar is a Marketing graduate with a Doctorate in Business Management from Haryana School of Business, GJUS&T, Hisar. Dr Pawan Kumar has a strong inclination towards academics and research. He has been working as an Assistant Professor at SRM University, Delhi-NCR, Sonepat since 2020. Currently, he is also working as a Co-Project Director on a Major Project sponsored by ICSSR, New Delhi. He has published over 15 research articles in Scopus, ABDC, WoS, and UGC Care-list indexed National and International journals. He has participated in and presented research papers at more than 25 National and International conferences at IIM, IIT, and Internationally, etc. He has presented a research paper at an International conference held in Seoul National University, South Korea. His areas of interest include Marketing Management, Marketing Research, Computer Applications in Business, E-Commerce, and Business Research Methods.