Dr. Rao Arif AU Khan, a senior faculty member at Aligarh Muslim University, Aligarh is an AMU product. He is a prolific writer and scholar, in his own right. For years, he has devoted himself to research and serious writing. Lately, he has focused his attention on journalism and media studies. He has several books to his credit. This is his latest work on the subject. Currently, he is engaged in his project on Journalism in India.