Dr. S.M. Jha - Formerly Professor, Department of Commerce and Business Administration and Vice-chancellor S.M. Jha, Ph.D., Litt., Professor, Department of Commerce and Business Administration, L.N. Mithila University, Darbhanga, Bihar is an original thinker and a creative writer. Professor Jha has made significant contributions to the management literature in the form of papers and books. Prof. Jha has to his credit more than ninety papers published in the journals of national and international repute. He has supervised twenty-five doctoral research projects on which Ph.D. Degree has already been awarded. The noble contributions of Dr. Jha in the form of books are: Taxation and the Indian Economy, Marketing Management in Indian Perspective, Services Marketing, Tourism Marketing, Hotel Marketing, Social Marketing, Hospital Management, Bank Marketing, Marketing Non-profit Organisations and Personal Care Management.

Prof. Jha is an active member of European Society of Marketing Research (ESOMAR), The Netherlands, and Marketing Education Group (MEG), UK. He has served Frederick Institute of Technology, Nicosia, Cyprus Thrice during 1994-96 and 2003-04 as a Visiting Professor to teach MBA students of University of Wales, Cyprus Chapter. He has presented a paper entiled `Advertising Effectiveness in Social Marketing` in an International Conference organised in 1996 by the Glasgow University, Scotland.