Dr. V.K. Singh is presently working as Senior Faculty and Incharge, Facutly of Manageent Studies (FMS) and Asstt-Coordinator in Faculty of Distance Education (FDE) Gurukul Kangri University, Haridwar. His area of interest is marketing. He has authored two books. He has also contributed many articles to professional journals in India and abroad. He is also Editor of "Gurukul Business Review" the Research Journal of FMS, Gurukul Kangri University. He has supervised scores of MBA and Ph.D. dissertation and research projects. He has served Indian Air Force for seven years.