Prof. Dr. Vidya Hattangadi is a doctorate in Marketing Management of Pune University and a post doctoral (D.Litt) in Management from University of Mumbai. She has 23 years of experience in industry and 8 years teaching experience.    She is associated with Anjuman-I-Islam’s Allana Institute of Management Studies, Mumbai as Director cum Professor of Marketing.    Her area of interest is management research. She is a Research Guide to a number of Ph.D. students registered with various universities.