Dr. K.V.V. Murali Someswara Rao is presently working as Associate Professor and Head of the Department in the Department of Management Studies, Gayatri Vidya Parishad College for Degree and PG Courses(A), affiliated to Andhra University, Visakhapatnam. He is MBA from Andhra University and Ph.D. in Management from Acharya Nagarjuna University. He has been teaching Marketing Management and reiated courses to both graduate and Masters level students for more than a decade. His research areas are reiated to marketing, quantitative analysis and general management. Dr. Murali had organized various national level seminars related to Management studies and has been granted a major research project in Management discipline by UGC. He has been undertaken various consultancy projects for various public and private sector organizations. He published papers in reputed National and International Journals and participated in many seminars and workshops/conferences conducted by various universities and educational institutions. He can be reached at [email protected].