Mrs. Preety Wadhwa (B.Sc, PGDM, MMM, UGC Net, is an Associate Professor in Marketing in Bharati Vidyapeeth Institute of Management and Research, Paschim Vihar, New Delhi. She is pursuing Ph.D, from Aligarh Muslim University. She has many research publications and national and international paper presentations to her credit. She can be contacted at [email protected]