Noopur Agrawal, Ph.D., faculty member, Department of Management Studies, Delhi School of Professional Studies and Research, Delhi where she teaches Advertising and Brand Management and Retail Management. Noopur is M.Com. (Gold Medallist), UGC-NET and Ph.D. in Advertising and Brand preference. She has published several research papers in different Journals and Magazines of National and International Repute. She is associated with London Business School, United Kingdom as a Reviewer for ICADIWT 2009 and guest editor with ceoinsights.com and mybigeconomy.com. Currently she is working as Reader (Asst. Professor) in Department of Management Studies, Delhi School of Professional Studies and Research, Delhi.