Prof. Mira K. Desai has more than three decades of experience in social science research and higher education. She has worked for print media (Advertorials for TOI Ahmedabad), television production (researcher, scriptwriter and anchor), Internet (blogger as well as content provider), and alternate media (newsletter editor and documentary filmmaker) prior to joining academics. She has written 3 books on Indian television—Television and Cultural Crisis: Transnational television in India (2009 co-authored with her PhD Guide Dr. Binod C Agrawal), Television in India: Many Faces (2010) and Regional Language Television in India: Profiles and Perspectives (2021) besides other six books. She has published in Gujarati, Hindi and English languages. She has multiple journal papers, book chapters and self-learning materials to her credit. She is associated with a number of professional associations related to media and communication and is active in academic disciplines of journalism and mass communication, home science and distance education. Her research interests are gender, development, technology and culture.