Dr. Sarika Joon is an ICSSR Post Doctoral Research Fellow at the University Business School, Panjab University, Chandigarh, under the guidance of Prof. Gunmala Chhabra Suri. Her scholarly contributions are globally acknowledged through her research publications in leading International journals and presentations at renowned National and International conferences. A passionate researcher, Dr. Joon’s work explores the intersections of sustainability, ecotourism, and management innovation, reflecting her commitment to advancing knowledge that bridges academia, industry, and society. Her vision extends beyond conventional frameworks, seeking to reimagine tourism and management as transformative forces for ecological resilience and community empowerment. Dedicated to excellence, she combines academic rigour with a forward-looking perspective, inspiring conversations around sustainable futures and offering insights that resonate with both scholars and practitioners worldwide.