Dr. Sk. Md. Nizamuddin is an Assistant Professor in the Directorate of Distance Education at Pondicherry University. He has obtained MBA (Marketing) from IGNOU, LL.M. from Kurukshetra University, M.Phil. (Management) from Bharathiar University, Ph.D. in (Management) from Pondicherry University, Specialization Certificate in Digital Marketing by University of Illinois at Urbana-Champaign and Marketing Mix Implementation by IE Business School at Madrid on Coursera. He has been in teaching and research for the last one-and-a-half decades. Before joining Pondicherry University, he has served in Indian Air Force. He has presented several research papers in National and International seminars/conferences. His research papers also have been published in several National and International journals.