Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in the country. Their challenge is to take sound marketing decision in a complex environment. The student community who are interested in marketing career will also face the same challenges. These may be in a more complex situation, as it takes time for them to enter into career. This title “Advertising and Media Planning” provides them an opportunity to develop the skills necessary to meed the challenges.
Contents –
Unit 1 – Advertising Functions
Unit 2 – Consumer Behaviour
Unit 3 – Creativity Advertising
Unit 4 – Media Planning and Strategy
Unit 5 – Designing Print Advertisement
