We have great pleasure in presenting the first edition “Advertising and Media Planning” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Advertising and Media Planning. We have tried to make the book very useful for the students. This title “Advertising and Media Planning” provides them an opportunity to develop the skills necessary to meet the challenges. This is an attempt to provide the students with thorough understanding of Practicals on Advertising and Media Planning concepts.
Contents –
1. Introduction to Advertising
2. Strategies of Advertisements
3. Process of Advertisement
4. Media Planning
5. Analysis of Market
Solved Model Question Papers
Last Minute Revision (LMR)
