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Advertising and Sales Promotion

350.00950.00

SKU: c981d7972bf7 Category:

Advertising and Sales Promotion is one of the key aspect of Marketing Management, the functional area of management, and it is vast and big area of study and never ending process too. The need for effective marketing is as strong as ever in today’s highly competitive and global business environment. The challenge for academics and practitioners alike is how best to apply the principles of advertising in the areas of marketing to secure strategic advantage. This book offers adequate information on the current marketing challenges and problems to be faced by the marketing managers in advertising of their product and services. Infact such challenges must be viewed as golden opportunities to be capitalized by marketers with the help of integrated plans and strategies. Such planned and timely response can easily secure best rapport with dynamic economic and social demands and deliver rich dividend to marketing enterprises.

 

Contents :

1. Concepts and Nature of Advertising
2. Advertising and Marketing
3. Effects of Advertising
4. Social Effect of Advertising
5. Ethics in Advertising and Control
6. Advertising Process
7. Media Selection
8. Advertising Messages
9. Advertising Planning
10. Advertising Budget
11. Measuring Advertising Effectiveness
12. Advertising Organisation
13. Advertising Agency
14. Sales Promotion
15. Personal Selling
16. Sales Management

ISBN

Student Dollar Price

14

Library Dollar Price

38

Pages

226

Edition

First

Year of publication

2015

Weight

294

Type

,

Author

P.N. Harikumar,

Prof. M. N. Mishra

Publisher

Himalaya pub