It gives me immense pleasure to present this first revised edition of Advertising in Contemporary Society to the teachers and students of BAMMC Sixth Semester. The objective of this subject as per University of Mumbai guidelines is to understand the environment of Advertising in Contemporary Society, to understand liberalization and its impact on the economy and other areas of Indian society, and to compare and analyse the advertising environment of different countries.
The revised BAMMC syllabus came into effect from 2021. The syllabus is divided into five modules. The topics are discussed in a detailed and simple manner. Possible questions are given at the end of each paper. I hope this edition will be useful to the teachers and students.
Contents –
1: Changes in Advertising Environment
2: Effect of Advertising, Criticisms of Advertising and Social Implications of Advertising
3: Types of Advertising: Internet Advertising and Digital Advertising
4: The Analysis of Advertising Environment of India and Other Foreign Countries
5: Social Marketing
References
