The healthcare sector is one of the world’s most complex and dynamic industries, tasked with ensuring public health and well-being. As the demand for quality healthcare services grows, so does the need for effective management strategies to deliver these services sustainably, efficiently, and equitably. This textbook offers a comprehensive understanding of healthcare management, making it an essential resource for students, professionals, and administrators navigating the sector’s challenges.
Key topics in this book focus on critical areas that directly impact the success of healthcare institutions. Readers will gain insights into strategic management, enabling healthcare organizations to align services with market demands, patient needs, and organizational goals while remaining competitive in a rapidly evolving industry. Organizational behaviour explores managing individuals, groups, and teams, fostering a service-oriented culture crucial for patient satisfaction and operational efficiency.
Human capital is the backbone of healthcare. The book addresses HRM strategies for recruitment, retention, training, and performance management, helping organizations build and sustain a motivated workforce essential to high-quality care. With growing competition, effective marketing is critical. The text covers service quality, branding, and public relations, ensuring healthcare organizations enhance trust and maintain a positive reputation.
Financial management is vital for sustainability. Topics include pricing policies, breakeven analysis, and emerging trends in healthcare finance. Managers will learn to make informed decisions that balance cost efficiency with quality care. Additionally, inventory management ensures the availability of medical supplies and equipment through principles like procurement, vendor management, and resource optimization.
Contents –
UNIT 1 HEALTH CARE SECTOR
Historical Perspective of Strategic Management, Conceptual Framework for Strategic Management, the Concept of Strategy and Strategy Formation Process – Stakeholders in Business – Vision, Mission, and Purpose – Business Definition, Objectives, and Goals. The SM Model
UNIT 2 ORGANIZATION BEHAVIOR
Behavior of Individuals, Groups and Teams-Conflict Management and Service Culture with Special Reference to Health Care Sector
UNIT 3 HUMAN RESOURCE MANAGEMENT
HRM challenges with reference to Recruitment, Selection, Retention, Training and Development, Compensation, Performance Management System, Competency Management in Healthcare
UNIT 4 SERVICE MARKETING
Marketing Challenges to Service Marketing, Health Service Quality, Promotion Mix, Branding and Positioning, Marketing Communication, Media, and Public Relations in Health Care-Application of Marketing Strategies in healthcare
UNIT 5 FINANCIAL MANAGEMENT
Pricing of Hospital Services and New Equipment Usage, Pricing Policy, Rate Revision, Hospital Rate Setting, Replacement Analysis, Accounting Practices in Hospitals, Emerging Trends in Finance in Healthcare-Break Even Analysis in Healthcare Organizations, Costing Template
UNIT 6 INVENTORY MANAGEMENT
Concept and Scope of Inventory Management as Applicable to Health Care; Stores Organization; Materials Planning, Procurement, Vendor Management, Purchase, Inspection. Hospital Equipment; Planning, Selection, Purchase, Repair and Maintenance-Condemnation and Disposal-Pilferage-ABC and VED Analysis
CASE STUDIES
