It gives me immense pleasure to present this first revised edition of Brand Management to the teachers and students of BAMMC Sixth Semester. The objective of this subject as per University of Mumbai guidelines is – 1. To understand the awareness and growing importance of brand management. 2. To know how to build, sustain and grow brands. 3. To know the various sources of brand equity. 4. To know about the global perspective of brand management.
The revised BAMMC syllabus came into effect from 2021. The syllabus is divided into four modules. The topics are discussed in a detailed and simple manner. Possible questions are given at the end of each paper. We hope this edition will be useful to the teachers and students.
Contents –
1. Introduction to Brand Management
2. Planning and Implementing Brand Marketing Programs
3. Growing and Sustaining Brand Equity
4. Measuring and Interpreting Brand Performance
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