Brand Management (Sem 6, BAMMC Mumbai Univ)

Atish Singh - completed M.A., M.Phil., M.B.A. and Diploma in Travel and Tourism. He served as an investment advisor in a reputed firm icicidirect.com. He has specialises in Indian and International Politics and Marketing. He is currently working as an Assistant Professor and Professional Consultant at various levels. He extended his knowledge and experience to MBA professionals. He has also individually authored books such as: 1. Media Laws, Ethics and Social Responsibility (Pondicherry Central University) 2. Introduction to Sociology (Amity University) 3. Corporate Communication and Public Relations 4. Agency Management 5. Consumer Behaviour 6. Advertising in Contemporary Society 7. Introduction to Advertising 8. Brand Management 9. Media Laws and Ethics (Journalism) 10. Current Affairs 11. Media Studies 12. Mass Media Research 13. Advertising - I 14. Media Laws and Ethics 15. Journalism and Public Opinion 16. Contemporary Issues 17. Political Concepts and the Indian Political System 18. Landmark Events in 20th Century of World, India and Maharashtra.

He is currently working or visioning for personality development, corporate and journalism professionalism among the Indian Student through his establishment of www.ondemandnewz.com and Advertising Agency in association with Advit Enterprises.

Mrs. Pooja Atish Singh has completed B.A., B.Ed., M.A. and M.B.A.

She served as former social worker in Human Right Commission and Social Justice. She specialises in business communication and social sciences. She is currently working for the welfare of the villagers and child development.