We have great pleasure in presenting First edition “Business Analysis and Market Dynamics” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Business Analysis and Market Dynamics. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Theory of Consumption
Introduction
Concept of Consumption Function Cardinal Utility
Law of Demand
Determinants of Demand Movements vs.
Shift in Demand Curve
Elasticity of Demand
Demand Forecasting
Techniques of Demand Forecasting
Determinants of Supply Elasticity of Supply
Application of Supply Elasticity of Supply
Problems Solving of Demand
Supply and Elasticity
Ordinal Utility
Indifference Curve
Budget Line
Consumer’s Equilibrium
Income and Substitution Effect
Price Consumption Curve
The Derivation of Demand Curve for a Commodity
Review Questions
Module – 2 Cost Analysis and Profit Planning
Introduction
Economies of Scale
Cost
Meaning of Cost
Types of Cost
Explicit and Implicit Cost
Incremental Cost
Opportunity Cost
TC
A C
MC
FC
V C
Behaviour in Short and Long Run (equations problems)
BEP
Meaning of BEP
Chart of BEP
Problems on Unit and Value Method
Margin of Safety
Review Questions
Module – 3 Market analysis and Pricing Decisions
Introduction
Types of Competition
Meaning of Perfect
Features of Perfect
Imperfect Competition
Monopoly
Monopolistic
Oligopoly
Pricing
Determinants and Methods of Pricing
Cost Plus Pricing
Target Pricing
Marginal Cost Pricing
Product Line Pricing
Price Bidding
New Product Pricing
Pricing Over PLC
Review Questions
Module – 4 Inflation, Unemployment and Labour Market
Introduction
Inflation
Causes of Rising
Falling Inflation
Inflation
Interest Rates
Social Costs of Inflation
Unemployment Natural Rate of Unemployment
Frictional
Wait Unemployment
Labour Market
Interaction with Production System
Phillips Curve
The Trade-off between Inflation and Unemployment
Sacrifice Ratio
Role of Adaptive
Rational Expectations
Review Questions
Module – 5 Macro-Economic Concepts
Introduction
Circular Flow of Income and Wealth
National Income
Meaning National Income
Purpose National Income
Methods of Calculating National Income
Monetary
Fiscal Policies
International Trade
Balance of Trade
Balance of Payments
Review Questions
