In a scenerio of accelarating economic, technological, social and environmental change, business mangers and people engaged in business education face the challenge of understanding business dynamics. Maximizing business growth, maintaining sustained business operations, minimising operational cost and taking forward the business to new heights are the challenging aspects of business dynamics. Systematic business management and operations can give solutions to these challenges.
Newly formed Bengaluru City University has introduced the subject “Business Dynamics and Entrepreneurship” as a subject for 1st Semester B.Com of business management, human resources management and entrepreneurship. This book is written in a vey simple and understandable language covering these three vital and independent subjects. We hope that students and other readers enjoy reading this book and acquire requisite knowledge about business dynamics.
Contents –
Module I: Introduction to Management
1. Introduction to Management
2. Management : Process and Principles
Module II: Managerial Functions
3. Planning
4. Organising
5. Delegation of Authority
6. Staffing
7. Directing
8. Co-ordination
9. Controlling
Module III: Human Resources Management
10. Human Resources Management
11. Job Analysis
12. Job Design
13. Recruitment
14. Selection and Placement
15. Training and Development
16. Employee Retention
17. Performance Appraisal
Module IV: Introduction to Entrepreneurship
18. Evolution of Entrepreneurship
19. Entrepreneurship
20. Characteristics and Classification of Entrepreneurship
21. Women Entrepreneurs
Module V: Government Support for Entrepreneurship
22. Government Support for Entrepreneurship
Skill Development
