This book is intended to serve as a comprehensive text-book on Business Economic (Micro) for the First Year B.B.A. degree course of Pune university under the revised curriculum, effective from June, 2013. Its main objective are:
– To expose students to basic microeconomic concepts.
– To apply economic analysis in the formulation of Business policies.
– To use economic reasoning of business.
A course in economic is always fascinating. There is a variety of reasons for which students opt for economics. There are attractions for a career in business, banking, economic advisory, economic teaching and research. It is heartening to note that the BBA, Degree course in Economic is upgraded under the guiding principles of catering to all these types of students. The new course provides a new vista. It demonstrates that economic is a vibrant subject that could provide powerful insights into the complexities of our daily business economic life and country’s economic pursuits. The up gradation/restructuring of the course is essential when economic syllabi elsewhere at academic and professional levels have been upgraded.
Contents :
Unit – I Introduction
Unit – II Demand and Supply Analysis
Unit – III Revenue and Cost Analysis
Unit – IV Price Under Various Market Conditions
Unit – V Distribution
