Business Environment (BBA AP Univ)

We have great pleasure in presenting First edition “Business Environment” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Business Environment. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1. Introduction
2. Political, Legal and Economic Environment of Business
3. Management of Micro, Small & Medium Enterprise (MSME)
4. Balance of Payments
5. International Business Environment