Every business run all over the world, irrespective of size, should have congenial environment. The cool and non disturbing environment helps businesses to run successfully. But such business environment is rarely seen. Every economy is subjected to fluctuation because of imbalances in economic, political, legal and social factors. This directs business people to understand the environment in which they wish to run their businesses.
A business environment is the combination of internal and external factors that affect how a business operates. It may involve social, economic or institutional conditions, such as employees, customers, stakeholders, other organisations, policies or resources. While some factors that contribute to a business environment may be outside an organisation’s control, it’s important for businesses to understand their environments so they can adopt to changes. Business managers and analysts can study business environments to help organisations develop, grow and improve successfully.
This book on “Business Environment” provides every aspect of environment in which a business operates. The topics covered include an overview of business environment, economic, political, socio-cultural environments and Government’s participation in business.
Universities of Karnataka have been prescribing “Business Environment” as one of the subjects at degree level of study. This book is written to cover the syllabus of BBA, First Semester of Bangalore University. Students of other universities who study “Business Environment” as one of the subjects can refer this book, as it provides detailed information on business environment.
Contents –
MODULE 1: INTRODUCTION OF BUSINESS ENVIRONMENT
1. Business Environment
2. Environmental Analysis
MODULE 2: ECONOMIC ENVIRONMENT IN BUSINESS
3. Economic Environment of Business – I
4. Economic Environment of Business – II (Industrial Development Issues)
MODULE 3: LEGAL ENVIRONMENT AND TECHNOLOGICAL ENVIRONMENT OF BUSINESS
5. Legal Environment
6. Technological Environment
MODULE 4: POLITICAL AND SOCIO-CULTURAL ENVIRONMENT
7. Political Environment
8. Social Environment – I
9. Social Environment – II (Social Groups,, CSR and Society and Business Relationship)
MODULE 5: PUBLIC SECTOR AS BUSINESS UNITS
10. Public Sector Undertakings
11. Global Environment
12. Natural Environment