This book is an outcome of research work conducted by the author as a part of his doctoral program under the guidance of Dr. Bal Chansarkar, Senior Professor at Middlesex University, UK and co-guidance of Dr. Bindi Mehta, Chairperson Research and Publications at NMIMS, Mumbai.
The book provides a comprehensive review of opportunities and challenges faced by Telecom Industry during various change phases. It takes you through a journey, which started in 1980s, with the government realizing importance of telecom for economic development, passed through liberalization, privatization, major policy and regulatory changes, restructuring of the department, cut-throat competition, and continues through fast paced and turbulent phase even now. The industry is facing competition not only from new entrants but also from disruptive technologies. The book provides a deep understanding of service Industry in general and telecom industry in specific.
A business model is instrumental for sustenance and growth of business in such environment. After in-depth analysis of various concepts and literature related to business models, a Business Model is developed and presented. This is further used to develop recommendations for a typical service provider and can be extended for use to industries like banking, insurance, aviation, and others, which are providing services and are now facing competition. The book also presents supplementary information and practical inputs for effective implementation of such a model.
The book is of immense use to students of Telecommunications and Management, providing them a sound understanding of functioning of a typical industry in competitive environment and related Customer preferences. The book will also be a useful companion for students conducing research at various levels, through enriching them with practical aspects of conducting research. The book provides useful and practical insights about various stages of research like primary and secondary data collection, formulation of hypothesis and research methodology dealing specifically with sample and questionnaire design. Statistical analysis techniques and interpretation of results is also presented. Further it guides them to make an effective presentation of their work and findings. A good understanding of concepts explained in the book will enhance business performance.
Contents :
1. Introduction
2. Review of Literature
3. Methodology
4. Secondary Data Collection and Analysis
5. Primary Data Analysis
6. Findings of Research
7. Conclusion and Recommendation
8. Bibliography and Glossary
9. Annexures
