We have great pleasure in presenting the book “Business Policy and Strategy” written for students of UG courses. The subject matter is written in a simple and easily understandable language by considering Indian business perspectives.
This is an endevour to provide the students with through understanding of business policy and strategy concept. While writing this book we have benifited greatly from the studies of a number of books and the articles written by scholars widen over diversely.
In writting the book special care has been taken to avoid gaps in the sequential arrangement of topics in the syllabus and logically developed the various facets of business policy and strategy step-by-step of an integrated approach with a view to make it a comprehensive and complete volume by itself. Topics covered are discussed, as far as possible, in a fairly self-contained manner.
Contents –
1. Introduction to Business policy and Strategy
2. Environmental Analysis for Business Policy Formulations
3. Strategy Formulation
4. Alternative Strategy Development
5. Strategy Implementation and Corporate Ethics
