Case studies are a good learning experience for those who are in management functions and also the students who aspire to be tomorrow’s managers. Case studies put us in the same environment when the case happened and also gives insight to the management problems and we can ourselves find out the solutions, as if everything happens now. Even if the case study relates, to a period which has gone by, the problems to be addressed remain the same and the solutions will require a lot of analysis and decision making to come to the right conclusions.
At BVIMR, it has been a culture for the students to learn through case studies in the class room itself. So when the function Paristhithi is organized every year, especially for case study competition, there is an enormous amount of enthusiasm by the students of BVIMR as well as students from other institutions who participate in this competition. During this occasion case studies are received from all the participants and it is really heartening to note that they cover various functional areas, from attrition to Bankruptcy, from case study on Agro Processing industry to Special economic zones in India. The variety of the topics chosen by the participants is an indicator of the desire of learning by the participants.
This book is a compilation of the various cases presented by the participants on the occasion. BVIMR is of the strong opinion that these cases should not lie within the boundaries of the campus and would like to present the same to the student and academic community everywhere. It is good to have a management function and to facilitate those who have participated. But it feels much better to share the entire proceedings with the fraternity in education and the students who would like to benefit from the proceedings A number of management competitions do happen everywhere, but they do not become available to those who are interested. BVIMR strongly believes in sharing the knowledge gained and hence this compilation of the case studies presented during Paristhithi.
These cases would benefit the teaching faculty in management institutions and they can take up these cases in the classroom, or the students, who can sit in a restaurant, read the case, discuss and benefit from the same.
Contents –
PART-I : GENERAL MANAGEMENT
1. Anna: Leader of Second Freedom Movement – Ms. Neelan Sarswat, IPEM, Ghaziabad Mr. Gaurav Bhargava, Syndicate Bank, Ghaziabad
2. E-Assessment: A Emerging Area for the Indian Education Sector – Mr. Dalleet Singh Bawa, Bharati Vidyapeeth Institute of Management & Research, New Delhi Dr. S. L. Gupta, Birla Institute of Technology
3. Darkness to Dawn and Dawn to Darkness. What next? – Dr. Dattatry Ramchandra Mane Department of Management Sciences, University of Pune
4. Clinate Change and Water Poverty : Increasing Vulnerability of Women – Dr.Savita Aggarwal, Dr.Geeta Punhani, Ms Jagriti Kherinstitute of home Economics, University of Delhi
5. “Challenges and Opportunity in Agro processing Industry in India w.r.t Maharashtra”– Prof J.S.Kadam, Prof Jayashri J Kadam IBMRD Vilad Ghat Ahmednagar
6. ‘Kaizen’ Thinking Fi res Productivity – Ms. Anisha Sahapathi DAV Institute of Management, Faridabad
7. Fall of Satyam and Corporate Governance in India – Mr. Parikshit Anand, Ms. Aarushi Malhotra, Ms. Himani Grover Bharati Vidyapeeth Institute of Management & Research, New Delhi
8. The Ratnakar Bank Limited: Keeping Pace with Time – Mr. Pavnesh Kumar, IILM Academy of Higher Learning
9. A Success Story of Indore Ci ty Bus – Ms. Payal Sharma, Mahakal Institue of Management, Ujjain
10. Corporate Social Responsibility at Fab India – Ms. Ruchika Jeswal, Institute of Management Studies, Ghaziabad
11. Streamlining Discharge: A Systems Approach – Ms. Sunanda Amonkar, Ms. Meena Parulekar, Mr. Ajit Parulekar, Marian Institute of Health Care Management (MIHM)
12. SATYAM- The Story of Governance Fai lure – Mr. Tushar Jindal, Institute of Management Studies, Ghaziabad
13. Use of Quality Management System for Operational Effectiveness in the Garment Sector – Mr. Nazimuz Zaman, Institute of Productivity and Management, Ghaziabad
PART- II : HUMAN RESOURCES MANAGEMENT
1. Migration of Higher Education Faculty – Dr. A. M. Gurav, D. R. K. College of Commerce, Kolhapur
2. Human Resource Planning in ABC Corporation – Ms. Aman Aggarwal, IILM Graduate School of Management
3. Managing ‘Attrition Rate’ in Kenelex BPO – Mr. Anubhav Tiwari, Bharati Vidyapeeth University Institute of Management and Research, New Delhi
4. Emotional Engagement at Work – Ms. Aparna Marwah, Bharati Vidyapeeth Institute of Management & Research Dr. S.L. Gupta, Birla Institute of Technology
5. IT Governance and CRM Beyond CBS in the Indian Banking Industry – A Case Study of Leadership in Robust, Resilient Punjab National Bank – Dr. Deepak Tandon, LBS, Dwarka, New Delhi, Dr. Neelam Tandon, JIMS, Kalkaji New Delhi Dr. Samiksha Ojha, IMI, New Delhi Sh. Pulkit Ahuja, LBS, Dwarka, New Delhi
6. The Journey of Leadership f rom Anna Hazare to ‘Hazar Anna’: A Case – Study on Leadership – Ms. Hema Mirji, Bharati Vidyapeeth University, Institute of Management & Entrepreneurship Development, Pune
7. The Plight of Setup and Transition Function of Managed Services in Nokia Siemens Networks, India – Challenges and Opportunities – Ms. Hilsa Mishra, New Delhi Institute of Management, Ms. Abha Grover, New Delhi Institute of Management
8. HR Implications in Lenovo’s Take Over of IBM PCs: A Case Study – Mr. Indranil Mutsuddi, Acharya Institute of Management & Sciences, Bangalore
9. Bharat Forge Ltd: The Success Story – Ms. Khushbu Singhania, Ms. Anjali Modak, Ms. Neha Chawla Bharati Vidyapeeth University Institute of Management and Research, New Delhi
10. Training and Development: The E-learning Way – Mr. Lokinder Kumar Tyagi, Bharati Vidyapeeth University Institute of Management and Research, New Delhi, Ms. Nuzhat Khan, Sharada University
11. The Challenge of Managing Organizational Culture – Ms. Madhu Shridhar, Bharati Vidyapeeth University Institute of Management and Research, New Delhi
12. Strategic Planning : Time and Opportunity — It is Easy to Come First but Difficult to Remain at that Position – Mr. Nakul Chaturvedi, Bharati Vidyapeeth University Institute of Management and Research, New Delhi
13. Changing Face of Compensation in PSUs: An Attempt to Compete with Private Sector – Ms. Neelam Saraswat, IPEM, Ghaziabad, Mr. Gaurav Bhargava, Syndicate Bank, Ghaziabad
14. Performance Incentive: What Changes will it bring in Indian PSUs? – Ms. Neelam Saraswat, IPEM, Ghaziabad, Mr. Gaurav Bhargava, Syndicate Bank, Ghaziabad
15. What Went Wrong at Techo-Soft? – Ms. Neelam Saraswat, IPEM, Ghaziabad, Mr. Gaurav Bhargava, Syndicate Bank, Ghaziabad
16. Training Need Assessment through Skill will Mapping of Shop Floor Employees with Special Reference to Perfetti Van Melle – Mrs. Manjula Jain, Ritika Khanna, Ms. Nishtha Sharma, School of Business Management, IFTM University
17. Benchmarking of Personnel Practices & Mapping of Organizational Culture: A Manufacturing Industry Perspective – Mr. Puneet Bansal, Department of Management Studies, IIT Delhi
18. “HCL Learning as a Strong Brand in the Education Industry” – Ms. Rachita Rana, Mr. Om Sharat, Mr. Ashish Kathpal
Institute of Information Technology & Management, New Delhi.
19. Infosys in Ferment over New HR Policy iRace – Ms. Reena Shyam, MS Ramiah College, Bangalore, Ms. Ritu Bali, Bharati Vidyapeeth University Institute of Management and Research, New Delhi
20. Creche Systems: An insight into the H.R.M of Biocon, India – Ms. Richa Joshi, Ms. Shipra Taneja, Ms. Shivangi Tewari
Bharati Vidyapeeth University Institute of Management and Research, New Delhi
21. Organizational Politics – Mr. Shanker Chatterjee, Mrs. Preety Wadhwa Bharati Vidyapeeth University Institute of Management and Research, New Delhi
22. A Case on Industrial Indiscipline – Mr. Shanker Chatterjee, Mrs. Preety Wadhwa Bharati Vidyapeeth University Institute of Management and Research, New Delhi
23. Organisational Behaviour – Mr. Shanker Chatterjee, Mrs. Shipra Bharati Vidyapeeth University Institute of Management and Research, New Delhi
24. Employee Engagement: A Case Study of LPS-Bossard Pvt. Ltd. – Mr. Himanshu Dembla, LPS-Bossard Pvt. Ltd, Mrs. Swaty Wadhwa, Kasturi Ram College of Higher Education, Sonepat
25. People Issues in Family Owned Business – Mr. Vidya M. Iyer, IILM Graduate School of Management
26. Catch-22 Situation at ABC Pvt. Ltd. – Mrs. Rupali Kumar, Bharati Vidyapeeth University Institute of Management and Research, New Delhi
PART- III : INTERNATIONAL BUSINESS
1. Indian Economy Winning Inflation through Economic or Political Ways – Dr. Navneet Gera, Mrs. Neetu Jain Bharati Vidyapeeth University Institute of Management and Research, New Delhi
2. Journey of 51% FDI in Retail to 100% – Economical or Political – Dr. Navneet Gera Bharati Vidyapeeth University Institute of Management and Research, New Delhi
3. Hutch Essar Ltd – On Sale – Mr. Neha Kalra, Mr. Ravi Ranjan Gupta Bharati Vidyapeeth university Institute of Management and Research, New Delhi
PART – IV : MARKETING CASES
1. Is Packaging the Real 5th P? – Ms. Amanpreet Kaur, Mr. Gaurav Sharma, Mr. Pushkar Pandey Bharati Vidyapeeth University Institute of Management and Research, New Delhi
2. An Efficient Marketing for Sustainable Agricultural Development – A Case Study in Solapur District of Maharashtra – Dr. B.B. Shitole, Dept. of Commerce, Arts and Commerce College, Solapur
3. Looking Beyond the Frontier for Market Growth – Mr. Sumod Khanna, Mr. Gagan Grover, BVU Institute of Management & Research, New Delhi, Mr. Ajay Narula, Sarda University
4. Luxury Branding in India: A Study – Mr. Gagan Grover, Mr. Aditya Vij Bharati Vidyapeeth University Institute of Management and Research, New Delhi
5. Smart AD Company: Challenges Ahead – Gaurav Kumar Tripathi, NLSIU, Bangalore
6. Rising Prices – Causes, Impact and Remedies – Mr. Lokinder Kumar Tyagi, Dr. A.S. Rao Bharati Vidyapeeth University Institute of Management and Research, New Delhi
7. Rise & Fall of the Organized Retail Sector in India – Mr. Lokinder Kumar Tyagi, Bharati Vidyapeeth University Institute of Management and Research, New Delhi & Amitabh Singh, Dabur India, Ltd.
8. Changing Consumer Preferences for Buying Car – Ms. Monika Sethi, DIMAT, Raipur
9. Supply Chain Management Practices and CSR of McDonalds in Indian Market – Mrs. Preety Wadhwa, Dr. Navneet Gera
Bharati Vidyapeeth University Institute of Management and Research, New Delhi
10. Wal-Mart in India – Boom or Doom – Ms. Priyanka Virmani, Ms. Pradnaya Deshpande Bharati Vidyapeeth University Institute of Management and Research, New Delhi
11. Launch and Marketing Strategy of The “Business & Economy” Magazine” : Pinnacle – Mrs. Puneet Bansal, Mr. Shivendu Pratap, IIT, Delhi
12. Mergers & Acquisition as Strategic tool for Corporate Growth – A Case Study on the Merger of Reliance Industries Limited &
Reliance Petroleum Limited – Ms. Ritu Srivastava, NIILM Centre for Management Studies, New Delhi, Dr. Ajay Prakash Department of Business Administration, Faculty of Commerce University of Lucknow
13. Corporate Social Responsibility at FAB India – Ms. Ruchika Jeswal, Institute of Management Studies, Ghaziabad
14. Strategic Brand Building of Lux Soap Bar — A Case Study of the Making of a Nations Beauty Bar – Ms. Sarmishta Sarma, Mr. Sukhvinder Singh, Institute of Innovation in Technology in Management, New Delhi
15. Crossing the Chasm: The Case of Godrej’s GoJiyo – Ms. Sarmishta Sarma, Mr. Sukhvinder Singh, Institute of Innovation in Technology in Management, New Delhi
16. Dell Computer: Virtual Company using Real E-commerce – Mr. Sundeep, Bharati Vidyapeeth University
Institute of Management and Research, New Delhi
17. Creation of HLL’s umbrella brand and Captive Retail Chain Management through Activating Public Distribution System – Ms. Tritali IMS, GZB
18. Marketing Mix Strategies for Haldiram’s Group – Mr. Vinod S. Ingawale, Mr. Hrishikesh M. Bhagat Bharati Vidyapeeth University Institute of Management and Entrepreneurship Development, Pune
19. Coca Cola’s Strategies to Tap the Bottom of the Pyramid – Ms. Shradha Vernekar, Ms. Aakriti Jain Bharati Vidyapeeth University Institute of Management and Research, New Delhi
20. IKEA Live Your Life, Love Your Home – Ms. Aditi Sehgal, Ms. Nishtha Sardana, Ms. Simran Dawar, Gargi College, University of Delhi
21. Tasty Foods: Dealing with Difficult Times – Mr. Indranil Mutsuddi, Acharya Institute of Management & Sciences, Bengaluru
PART- V : FINANCE CASES
1. Model Corporate Governance: Learning Infosys Way – Dr. Anand Sharma, Central University of Haryana, Dr Meenakshi Gandhi, IITM, New Delhi
2. Renewal–cum Enhancement Proposal of Credit Facilities of XYZ Ltd – Mr. Bijay Krishna Bhattacharya, Globsyn Business School, Kolkatta, Mr. Lakshmikanta Sinha Roy, West Bengal Financial Corporation, Mr. Mridul Kumar Ghosh, Financial Analyst Bhawna Duggal, Bharati Vidyapeeth University Institute of Management and Research, New Delhi
3. Preet Steel Company – A Case on Letter of Credit – Mr. Bijay Krishna Bhattacharya, Globsyn Business School, Kolkatta, Mr. Lakshmikanta Sinha Roy, West Bengal Financial Corporation, Mr. Mridul Kumar Ghosh, Financial Analyst
4. Best way to invest in the markets— IPO! Does this really hold true? — A Reality Check – Mr. Inderpreet Singh, Dr. Amit Bagga
Bharati Vidyapeeth University Institute of Management and Research, New Delhi
5. Reengineering of Process for Employee Provident Fund – Ms. Kamaldeep Kaur, Ms. Parveen Kaur NDIM, Okhla
6. Journey of Louis Vuitton from Developed to Developing Economies – Ms. Kunjana Vasudev, Geetika ChawlaAmity School of Business, Noida
7. Film Insurance and Financing In India – Ms. Richa Joshi, Ms. Shipra Taneja, Ms. Shivangi Tiwari,
Bharati Vidyapeeth University Institute of Management and Research, New Delhi
8. The Satyam Saga – Prof. S.C. Sharma, Ms. Anjali Singh, JIMS, Vasant Kunj.
9. Life Insurance Corporation of India – Mr. Sanjay Manocha, Mr. Parul Agrawal Bharati Vidyapeeth University Institute of Management and Research, New Delhi
10. Mergers and Acquisitions (The Rising Tide of Global Capital Flows) – Mr. Sanjeev Kumar, Ms. Devika Seth, Mr. Aman Chugh
Bharati Vidyapeeth University Institute of Management and Research, New Delhi
11. Elephants Can Dance ! IBM : The Turnaround Story – Dr. Shashikant P. Valavade Bharati Vidyapeeth University Institute of Management and Research, New Delhi
12. Why Mutual Funds come out as the ‘BEST investment option’ for Retail Investor? – Ms. Shubhangi Goswami, IMS, Ghaziabad
13. Damsel in Distress – Ms. Supriya Jotshi, Shrikant Dokhale IBMR, Pune
14. Micro Finance in India – Ms. Ritu Sharma, Mr. Tushar Jindal, Institute of Management Studies, Ghaziabad
