Look Inside

Communication and Research for Management

325.00

SKU: 473eb8b1754b Category:

Globalisation of Business has brought with it an information technology revolution. Communication has now become the crux of business management. Today`s manager is not the one who is just contented with the traditional forms of communication. He has actually become a human thermostat involved in the heat of the dynamics of communication revolution. Accordingly this book has undergone considerable revision for accommodating the recent trends in communication

The strategic management process which is the concern of every global manager of today has a vital component in it for analytical process, research has attained wider dimensions in a global business.

Necessary updating has, therefore, been done in the second part of this book in view of the emerging trends in the business environment. Thus this book Communication and Research for Management has now come out with appropriate changes taking into account the valuable suggestions and critical comments of my esteemed readers.

 

Book Content of Communication and Research for Management
PART I : MANAGERIAL COMMUNICATION

  1. Managerial Communication
  2. Fundamentals of Communication
  3. Oral Communication: Some Issues
  4. Some Important Oral Forms of Communication
  5. Written Communication
  6. Managerial Communication
    (Some Additional Highlights)
  7. Mass Communication
  8. Public Speaking

PART II : MANAGERIAL RESEARCH

  1. Managerial Research
  2. Research for Decision − Makers
  3. Research in Managerial Functions
  4. Functional Executives and Research
  5. Research Design: A Managerial Approach
  6. The Process Research
  7. Process Research: Further Highlights
  8. Hypothesis
  9. Survey and Sampling
  10. Classification and Tabulation
  11. Presentation of Data
  12. Scaling Techniques
  13. Report Writing
  14. Conclusion
    Bibliography
ISBN

Student Dollar Price

13

Library Dollar Price
Pages

404

Edition

Second

Year of publication

2017

Weight

414

Type

Author

Dr. V.P. Michael

Publisher

Himalaya pub