We have great pleasure in presenting the first edition “Creativity and Innovation” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about E-Commerce. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Creativity and Innovation” provides them an opportunity to develop the skills necessary to meet the challenges.
This is an attempt to provide the students with thorough understanding of Practicals on Creativity and Innovation concepts.
Contents –
1. Introduction
Introduction, Meaning of Creativity, Concept of Creativity, Creativity Process, Nature of Creativity and Creative Persons, Characteristics of Creativity and Creative Persons, Factors Affecting Creativity, Recognizing and Avoiding Mental Blocks, Thinking Preferences, Risk Taking, Creativity Styles, Creative Thinking Tools, Innovation vs Creativity, Types of Innovations, Incremental & Radical
2. Idea Generation & Creativity in Problem Solving
Introduction, Ideation, Pattern Breaking Strategies, Mind Stimulation, Games, Brain-twisters and Puzzles, Idea Collection Processes, Brainstorming/Brain-writing, SCAMPER Methods, Metaphoric Thinking, Outrageous Thinking, Mapping Thoughts, Eight-Dimensional (8D) Approach to Ideation, Systematic Inventive Thinking, TRIZ Methodology
3. Innovation Management
Introduction, Invention and Discovery, Process and Typology, Methods and Techniques, Arenas of Innovative Competence, Categories of Innovation, Product, Process and Service Finance (Venture Capital, Angel Investors), Offerings, Delivery, Evaluation of Effectiveness of Innovation
4. Setting the Right Ecosystem for Innovation
Introduction, The Essence of Right Ecosystem, Dimensions of the Ecosystem for Innovation, Intrinsic Motivation, Extrinsic Motivation, Leadership Styles Fostering Innovation, Organisational Alignment, Creating Self-Sustaining Culture of Innovation, Organisational Enrichment
5. Intellectual Property
Introduction to Intellectual Property, Patents (novel, useful, and not obvious), Copyrights, Trademarks, Transforming Innovations into Proprietary Assets, Significance and Steps, Strategizing Intellectual Property, Issues of IP Enforcement, Piracy, Counterfeiting, Copyright Violation, etc., IPR, New Product Development, Government Policies, Issues on National and International IP, Legislations and Treaties.
Last Minute Revision (LMR)